The way students research and ultimately decide on schools is evolving right before our eyes. Similarly, the ways in which universities are attempting to reach and influence these students are also changing. Through leveraging popular social media platforms as recruitment tools, higher education is currently going through a transformation. This is in part due to the fact that universities of all sizes and standings would be remiss to overlook these platforms, as many businesses have already proven just how potent they can be in terms of influence. As far as how effective they can be in terms of recruitment, well, It’s up to college officials to place more emphasis on social media if they are going to stand out and keep enrollment high. That way, they can meet these young adults and teens where they now live so to speak. To learn more about the ways in which these applications are influencing students and the recruitment processes of their potential higher learning landing spots, check out the resource coupled alongside this post.